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True Texas BBQ

AI-generated illustration: Smoked Brisket barbecue representing True Texas BBQ in Austin, TX

H-E-B's in-house smokehouse on South Congress

True Texas BBQ is a barbecue restaurant in Austin, TX. Listed categories include barbecue, restaurant.

True Texas BBQ is H-E-B's in-house smokehouse, and the South Congress store runs a program far more serious than the grocery-store label suggests. Meats are smoked on-site with the H-E-B brisket rub, and the result is legitimate barbecue tucked inside a supermarket for the 78745 side of town — a convenience that quietly outperforms the setup.

The smoked brisket is the anchor, carrying a real bark and a clean smoke, and the pork ribs come tender with a light glaze. Smoked sausage snaps, the pulled pork sandwich is the fast lunch pick, and the smoked turkey stays moist. It's affordable, consistent, and available whenever the store is open, which is most of the day. True Texas is grocery-store barbecue that refuses to act like it — a genuinely smoked plate you can grab on the same trip as your milk.

  • Style: Central Texas Style
  • Price: $$

What to order

  • Smoked Brisket
  • Pork Ribs
  • Pulled Pork Sandwich
  • Smoked Turkey

Visiting

Hours: Daily 6:30am–9pm

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